NASCAR, Snapchat to celebrate together with Snapcode activation, race highlights, more

DAYTONA BEACH, Fla. (Nov. 12, 2018) – As the Championship 4 drivers battle for a title at Homestead-Miami Speedway, NASCAR® and Snap Inc. will bring the 2018 Monster Energy NASCAR Cup Series Championship to life through unique activations and content experiences for Snapchatters worldwide.

Snapcodes allowing fans to directly follow NASCAR, teams and drivers on Snapchat will be displayed on the drivers’ race cars during the Ford EcoBoost 400 on Nov. 18, in celebration of NASCAR’s season finale (3 p.m. ET on NBC, MRN and SiriusXM NASCAR Radio).

NASCAR’s new show, “NASCAR Highlights,” now available for fans on Snapchat’s Discover page, will break the championship race into the day’s most exciting moments from pre-race to the Monster Energy NASCAR Cup Series Championship trophy presentation in Victory Lane.

In addition, fans in attendance at Homestead-Miami Speedway and watching around the world can share their race-day experiences with millions of Snapchat users through premium Our Story coverage on Snapchat Discover. The Our Story, an expertly-curated look at the day through publicly submitted video and photo Snaps, will provide a unique, behind-the-scenes look at the Monster Energy NASCAR Cup Series Championship from the perspective of fans and drivers.

Fans at Homestead-Miami Speedway will also have access to creative NASCAR-branded Filters to decorate their Snaps.

“From the earliest tailgates to the wave of the checkered flag and everything in between, Snapchat is telling the story of NASCAR’s championship event like never before,” said Jill Gregory, NASCAR executive vice president and chief marketing officer. “We want Snapchat users to feel like they’re at Homestead-Miami Speedway, so with the Our Story, ‘NASCAR Highlights’ and Snapcodes, we’re thrilled to provide that experience.”

During the race, certain drivers will carry their own, individual Snapcodes on the front sides of their race cars. Others will display team-specific or NASCAR Snapcodes as part of the activation – a collaborative initiative between NASCAR, Snap Inc. and the Race Team Alliance.

“NASCAR has been a longstanding partner and adding Snapcodes to drivers’ race cars in conjunction with the race teams shows their commitment to innovation and creativity,” said Juan David Borrero, Snap’s Head of Sports Partnerships. “We’re excited to continue growing our partnership and look forward to bringing all the excitement of NASCAR’s championship race to Snapchatters around the world.”

“The Race Teams continue to look for new ways for our fans to engage with their favorite drivers and when approached with this creative idea immediately came on board for this innovative partnership with Snap and NASCAR,” said Jonathan Marshall, Executive Director of the Race Team Alliance.

For in-depth coverage around the Ford EcoBoost 400, visit NASCAR.com.

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